What’s your name? – the first question that is asked when getting to know somebody. What’s it called? is the first question you get, when people want to get to know your brand. An original and concise name is fundamental for a successful business. Naming is one of our specialties and we treat it with utmost respect and importance, and we approach the task with a lot of enthusiasm.
Three stripes for Adidas, green two-tailed siren for Starbucks, bitten off black apple for Apple, this is what’s fundamental for these brands. Their logo. It’s their differentiating sign, an element that makes them unique and that’s why a logo is one of the most essential components of brand identity. Your company needs a logo, a symbol expressing who you are and what you want your customers to associate your brand with. Cast the burden of creating this important symbol onto us and we guarantee we’ll produce a unique, original and memorable logo for you.
Visual Identity / Concept
Can you imagine the Ikea brand sporting a pink-and-green colorway in their design? Or McDonald’s in blue-and-white? Picking the right colors for the visual identity is one of the basic stepping stones in building a successful brand. To make your brand attractive at first glance, we will create (apart from the logo and name) a visual concept and a design manual, that will adequately represent your brand and will effectively communicate to your customers.
A vision without strategy remains an illusion – is usually said by the bright minds and we have to agree. In order for a business to achieve its goals, it’s important to have everything well thought out and have the marketing and communication strategy accurately set. Strategy is essential for brand development. We like to say, that it gives the brand its soul. We strive to create the brand’s character (including the tone of voice or slogans) based on its values, mission and vision.